Category: Designing Websites

Five Reasons Why You Should Hire a Marketing CompanyFive Reasons Why You Should Hire a Marketing Company

Why not engage a digital marketing firm if you’re not drawing adequate customers or are wary of the sound and bustle of advertising yourself? A digital marketing firm will generate skilled personnel to handle all your internet marketing requirements from a single place, permitting you to focus all your efforts on operating and establishing your business.

That is simply one incentive to work with a digital marketing company. However, perhaps you’d wish to conserve some cash. Or perhaps you’re a market specialist who doesn’t believe a company can provide value.

Five Reasons to Work with a Marketing Agency

There are several advantages to working with a digital marketing company like Burke & Burke Design. To clarify things, we’ve assembled a list of the five leading benefits of hiring a digital agency for your business and tips on picking the ideal one.

Get a new pair of eyes to examine your business.

Expect you ensure your company’s value but are having difficulty reaching extra people who would take advantage of it. Dealing with a company supplies you with a professional perspective, enabling you to lay a strong basis for anything marketing-related. 

This may include establishing brand-new marketing products to supply a more uniform appearance and feel throughout your company and using brand-new platforms to reach a larger audience. In any case, it depends upon the company you operate; therefore, it’s better to contact a marketing firm to find what your business needs.

Outsource your marketing activities to conserve time.

Marketing is necessary for every single company. However, as a business owner, it might not constantly be your strong point, and that’s alright! Working with a marketing company will allow you to concentrate on what you do best, whether making executive options in the boardroom or designing an app.

Hiring a marketing firm would conserve not only time but also cash.

Dealing with the best digital marketing Halifax is a cost-efficient way to get concrete leads in a short period. Yes, you will pay cash initially; however, when thinking about income, benefits, healthcare, and even marketing tools, you will save more in the long term than if you had a devoted marketing crew. Working with a marketing company removes these additional expenses and streamlines budget plan management.

Outsource imagination to get fresh concepts and ideas.

Outsourcing your marketing efforts involves outsourcing your creativity. Develop fresh concepts that capture attention and spread the word about your company. Work with a marketing company and leave it to the experts.

Begin early to get ahead of the pack.

Investing in exceptional marketing efforts like advertising in Halifax early in the life of your business can only set it up for future success. This year might be the year when your company soars to new heights. It can just get better from here, and employing a marketing company will assist you in the long run.

Conclusion

Having your company goals in mind will enable you to analyze all the agencies you come across and quickly eliminate the bad performers. Inspect each firm you’re considering to see whether they’ve had equivalent success with other customers. This is frequently visible in the portfolio area of their websites.

The wider the digital marketing firm’s portfolio, the more trustworthy it is. If they don’t have one, that’s a substantial warning. And do not merely look at their total experience with digital marketing. Examine their consumer list to discover whether they’ve previously produced results for your business design or sector.

Top Cyber Threats to Manufacturing Companies and How to Mitigate ThemTop Cyber Threats to Manufacturing Companies and How to Mitigate Them

The manufacturing industry is under constant threat from cyberattacks. In fact, IBM’s X-Force Threat Intelligence Index 2022 states that the manufacturing sector became the most cyber-attacked industry in 2021.

This means manufacturers must be extra vigilant in protecting their systems and data from cybercriminals. In addition to a workshop on lean manufacturing, business owners should also focus on security threats and solutions. This blog post will quickly talk about the top cyber threats to manufacturing companies and how to mitigate them. Here are some of them:

1. Cyber Espionage

Cyber espionage is a cyberattack carried out to steal trade secrets or other sensitive information from a company. This can be done by infecting a company’s systems with malware or gaining access to its network through social engineering techniques.

For instance, cybercriminals may pose as suppliers or customers and trick employees into giving them access to the company’s network. Once inside the network, they can steal data or plant malware that can disrupt operations. You should have robust security measures, such as firewalls, intrusion detection/prevention systems, and employee training on cybersecurity best practices to mitigate this threat.

2. Denial of Service (DDoS) Attacks

DDoS attacks are another common type of cyberattack that can target manufacturing companies. In a DDoS attack, cybercriminals flood a company’s servers with traffic in an attempt to overload them and take them offline. This can disrupt operations and prevent customers from accessing the company’s website or services.

Companies should have DDoS protection in place to prevent this threat, such as a cloud-based DDoS mitigation service. They should also monitor their network for any unusual activity and have a plan ready to respond to any incidents quickly.

3. Phishing Attacks

Phishing attacks are another common type of cyberattack that can target manufacturing companies. In a phishing attack, cybercriminals send emails or other messages that appear to be from a trusted source, such as a bank or government agency.

These messages usually contain links or attachments that can infect a company’s systems with malware or trick employees into giving up sensitive information. Companies should have robust email security measures, such as spam filters and employee training on how to spot phishing emails to avoid this threat.

4. Malware Attacks

Malware attacks are another common type of cyberattack that can target manufacturing companies. In a malware attack, cybercriminals infect a company’s systems with malicious software, such as viruses or ransomware. This software can disrupt operations, steal data, or hold it hostage until a ransom is paid.

To prevent this threat, you should have robust security measures, such as antivirus software and intrusion detection/prevention systems. You must also regularly back up your data so that they can be restored if they are lost or corrupted.

5. Data Breaches

Data breaches are another common type of cyberattack that can target manufacturing companies. Cybercriminals gain unauthorized access to a company’s systems in a data breach and steal sensitive data, such as customer credit card information or trade secrets.

To avoid this threat, you should have robust security measures, such as firewalls and intrusion detection/prevention systems. Also, encrypt your data and regularly back it up so it can be restored if lost or corrupted.

In addition, consider hiring a third-party service provider, such as DVIRC, that can help you with the manufacturing process and cybersecurity.

The Bottom Line

Cybercriminals often target manufacturing companies due to their sensitive data and their critical role in the economy. Companies should have robust security measures, such as firewalls, intrusion detection/prevention systems, and employee training on cybersecurity best practices to mitigate these threats. 

You should also consider hiring a third-party service provider to you with the manufacturing process and cybersecurity. You can visit this page for more tips and find a manufacturing blog that discusses this topic in more detail.